Category Archives: ToTEM

Curiosity Reader with Oxfam in Selfridges

Product team design and install the Curiosity Reader for Oxfam’s pop up Curiosity Shop.

** WHAT IS IT? **
The Curiosity Reader plays stories of donated objects to Oxfam’s Curiosity Shop.

** WHY? **
In 2010 the TOTeM team trialled a simple RFID story telling system in one of Oxfam’s shops in Manchester. The project, called Remember Me!, tested how consumer habits were effected by playing back stories of the second hand items donated to the shop – the incredible result coming back that sales increased by over 50% during the time that Remember Me! was on. So this time around, we got designerly and put in place a new form designed and made by Pete Thomas and Roy Shearer, and a new behaviour. Here’s a small iPhone Movie of Michael Quigley giving a demo – and a cameo of me in the mirror….

** HOW DOES IT WORK? **
The Curiosity Reader is an RFID reader that links through bluetooth – taken from an Instructable by Tamberg to a computer playing video stories on a screen in the shop. Ali Napier from Digital Interaction Design here in Dundee did a great job of coding the viedo controller using a mix of Java Script and Quartz Composer For the Curiosity Shop A-list celebrities donated items for sale in the shop and we tagged and linked items to stories – a bit like the one from Annie Lennox – shown in more detail here in a blog by Andy Hudson Smith. .

** WHEN? **
The team: Chris Speed, Andy Hudson-Smith, Angelina Karpovich and Maria Burke will be down at the Curiosity Shop until the 10th April – and you should go check it out if you do a fine line in vintage.